The Kroger Wellness Festival is an annual event, and this year, Netspend was the only financial company in attendance. We took a refreshing approach to financial health, showing that managing money doesn’t have to be stressful—relax, you got this. To kick off the experience, we engaged the crowd with an interactive activity designed to be fun while gathering valuable insights into our customers. Visitors were asked to place three ping pong balls into containers representing where their money goes. From there, they moved on to a photo booth in the middle panel, before finishing at a wall of blue Netspend cards, each with a giveaway on the back.