Renewal Campaign
for student housing
This campaign positions Vanguard Student Living as the top choice for students seeking more space and better amenities compared to competitors. With larger rooms, balconies, queen-size beds, and jacuzzi tubs, Vanguard offers a superior living experience—far exceeding the smaller rooms, standard tubs, and full-size beds found at other student housing options
Core campaign elements
Superior Amenities
Larger rooms, balconies, queen-size beds, and jacuzzi tubs, distinguishing it from competitors that typically provide smaller rooms, full-size beds, and standard tubs. This emphasizes comfort, space, and luxury, key factors that make Vanguard stand out.
Better Experience
The campaign focuses on how Vanguard offers a better overall living experience, not just a place to stay. By emphasizing quality of life, comfort, and the ability to thrive academically and personally, it taps into students' desire for a holistic and enriching living environment.
Value
Highlights that students can get more space and better amenities for a similar or lower price than competitors. This positions Vanguard as the affordable yet premium choice, appealing to budget-conscious students who don't want to compromise on quality.
