Renewal Campaign
for student housing
The renewal campaign for Dockside, a student housing property located in Clemson, highlighted the authentic, natural beauty of its lakeside location and surroundings. This campaign positioned it as a desirable and real choice for students seeking a unique living experience by appealing to the target audience with simple design and straightforward messaging.
Core campaign elements
Authentic
Highlights the apartment’s genuine appeal and quality, suggesting that its features are impressive enough without any need for artificial enhancement.
Emotional
Taps into the desire for a genuine and immersive living environment and resonates with students looking for a lifestyle that combines modern comfort with serene natural surroundings
Transparent
Builds trust with potential renters by presenting the apartment and its amenities in a straightforward, honest manner.
